This cult American lingerie brand is such a must have for every second woman around the globe, isn’t it? Supermodel brand ambassadors or ‘angels’ right from Heidi Klum to Adriana Lima, Miranda Kerr and Helena Christensen have become global faces!
But do you know where Victoria’s Secret manufactures its ‘Pink’ lingerie brand?
It’s manufactured at ‘Intimate Fashions Factory’ which is located at a small village in Kanchipuram district just 30 kms from Chennai in Tamil Nadu! Yes, India!
The women who work at the Intimate Fashions Factory, which produces bras for Victoria’s Secret, La Senza and others, come mostly from poor rural areas in India.
There are close to 2,500 employees (mostly women) working at Intimate Fashions. The girls make around Rs. 8000 a month which is twice as much as the majority of men in their villages who make just about Rs. 120 a day working on farms.
These young women are breadwinners! Not only that, there a positive social changes taking place due to these jobs. Girls, who were married off straight out of school are now delaying their marriages by three or four years.
On Intimate Fashion’s massive factory floor, hundreds of women in bright pink aprons and headscarves sit in long lines bent over their machines, busily stitching red satin ribbons and lilac lace straps as Tamil pop music blares out from speakers.
The conditions at Intimate Fashions is a major improvement for Victoria’s Secret following Bloomberg’s revelations that the company reportedly used cotton that had been picked by teenage girls under grueling conditions in Burkina Faso, West Africa.
Well it doesn’t end here. Victoria has another secret! Our homegrown Alok Industries along with its Sri Lankan partner, MAS Intimates, source close to 300 tonnes of organic, free-trade Burkinabe cotton for Victoria’s Secret. Not just that! This cotton gets shipped to India and Alok Industries spins 200 tonnes of yarn which is then made into fabric and sent to MAS Intimates factories for their other garments before it hits high-street fashion shelves from New York and Paris to London and Tokyo. Their involvement with Alok Industries has been strong since 2007!
After all this, Victoria’s Secret has just one stand-alone store in the whole of India. Delhi! So unfair!